These days, your customers first impression of your business is based off the page they look at first on your site, almost certainly coming from a quick google search for keywords related to your business... so redesigning your website isn’t a task to take lightly. It requires thought, time, and potentially money, but are eclipsed by the potential benefits this can bring.
When talking about a design/redesign, the first thing that comes to mind is a fresh new look to the page. Redesigns can also mean you make functional tweaks to your site, so you rank higher in google meaning more people find you and your business. After all, your website is one of the foundations of your business.
The first thing we will do when it comes to your new website is to understand your business goals for the site, does it simply need to showcase your work or maybe it requires users picking up the phone and giving you a call, these are crucial as they greatly influence the way a site is outwardly designed.
Once we have this information, we will discuss how the site will be managed, does it require a content management solution so that yourself or your staff can regularly update pages, create new pages with images to show off your latest work. Or would it be more suitable to let web-life take care of the content management for you allowing you to focus on running your business.
Next, we will discuss any marketing requirements you may have, does the site need to be marketed in any way. web-life can provide marketing solutions. Also, if your site is designed by us we will ensure it is optimised for search engines for targeted key words that will generate user traffic to your site.
Finally, once we have packaged your requirements together we can look to create a few potential wire frame designs, finalise colour palettes and start creating a more functional and purposeful website.
While you can find many excellent reasons not to revamp your site, here are 4 essential steps we take to ensure the process is delivered smoothly, on time and delivers the expected functionality to your customers.